Faciit is an inclusive digital platform through which individuals can access meaningful and affordable loans to meet their personal and business needs.
We worked closely on this project with the leadership at FACIIT, including co-founder and CEO. Based in Edinburgh, UK.
The FACIIT brand was designed on an already set foundation with the aim of providing alternative finance for the financially underserved in the UK.
Versatile was tasked with developing a brand identity and website design for this start-up that will capture the essence of its offerings to drive increased sales and overall business revenue.
Problems and solutions
Before creating a new Web Interface, we needed to properly study the existing one, While doing this, we noticed some shortcomings that are worthy of note. For every problem, I created an equal solution to tackle them.
We started with the Logo revamp as this would lay the foundation for everything else. we also made little changes to the brand colors to create a more vibrant, energetic and youthful brand.
We made sure to keep the logo as simple as possible and at the same time easy to remember, and what better way to do this than creating a logotext from the brand name? Exactly!
Creating the web UI
After creating the style guide, I started working on the website without forgetting to put every problem listed earlier on into consideration and making sure to tackle each accordingly. See the result below.
We created a full brand guideline for FACIIT and this includes some social banners and other brand collaterals.